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April '25 Newsletter

April '25 Newsletter

Where do we even begin? The stories we have heard from the Ice Storm of 2025 are sobering and abundant. From extensive power outages (which still continue for some), to the loss of beloved trees that stood tall in every family photo, the damage to our northern Michigan community is unparalleled. Our local parks and trails will take months to recover, and several area businesses (like the maple syrup industry) were destroyed.

Yet, among the heartache are stories of profound strength and extreme generosity. Area restaurants nourished thousands of line workers who arrived from across the country to help restore our power. Community organizations opened their doors to provide safety and shelter to those in need. Hotels and businesses are working together to provide housing to those who are still living in darkness. The ways in which our community has come together in support of each other is extraordinary, and it is inspiring.

Each day may bring a new challenge, but it will also bring opportunities; opportunity to help a neighbor, create a new path, or plant a tree. The days are getting lighter, the breeze is blowing warmer, and we will move forward with hope for a stronger tomorrow.

We are pretty darn excited to announce that we received the Michigan Small Business Development Center award for Best Small Business! Bearcub Outfitters is one of eleven recipients for this honor, and it means the world to us! Why, you ask? Because we were nominated by a customer and selected by our peers! Our success is possible because we have the most loyal "fan base" around, and an amazing community that strives to make us better in all that we do. Thank you!!!!
It's that time of year again to stock up on socks! We have partnered with Smartwool so that you may bring any pair of CLEAN socks (even a mismatched set) and place them in our donation bin. In return, we will give you 20% off a new pair of Smartwool socks. This is a Win-Win-Win situation because, 1) you get to donate old socks to be recycled into new products, 2) you receive a discount on a new pair of socks, and 3) we are keeping more trash out of landfills. Hurry in, this great promotion ends on April 30!
Now that we have your attention, we want to say congratulations to Allie M. on completing our customer feedback survey! As noted in our last newsletter, we asked for your suggestions to help make our awesome little store the best it can be. We received some great responses so stay tuned for what comes next!

We've Got a Layer for That!

Everybody knows if you don't like Michigan weather you can wait five minutes, and it will change! We've got layers upon layers to help your family get through the day, from the soccer field to family pizza night!
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